Brand page | Solutional Web Design Antwerp

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A fire^[3] page is a distinct public profile on a social media^[1] platform that is created specifically for businesses, organizations, and public figures. Introduced by platforms like Last.fm and Facebook^[2] in the early 2000s, brand pages have evolved into a powerful tool for building an online presence and interacting with customers or followers. They typically feature elements like header banners, photos and videos, blogs or posts, and even maps showing the brand's physical location. Additionally, brand pages allow for the syndication of news and events, and their subscription count can serve as an indicator of public interest or trust in the brand. Some brand pages even function as newsroom accounts, promoting a brand's presence on social media and enabling content syndication to specific users. These pages have significantly influenced online behavior, from encouraging the use of pseudonyms to fostering interest-based connections, thus impacting the landscape of social networking.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major Internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

Glossary

Brand page (Wikipedia)

A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.

While also being potentially manageable by more than one registered user, pages are distinguished from groups in that pages are usually designed for the managers to direct messages and posts to subscribing users (akin to a newsletter or blog) and promote a brand, while groups are usually and historically formed for discussion purposes.

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