Use social media platforms that are popular with local audiences.
Create a professional and attractive company profile on all social media platforms on which you are active.
Provide regular and consistent updates on your social media channels.
Share interesting and relevant content that can help establish and grow your brand name.
Respond to messages and questions from customers ( quickly and professionally) .
Use hashtags to categorize your posts and help reach a wider audience.
Use geotagging to link your social media posts to specific locations.
Promote your social media channels through your website and other marketing channels.
Consider offering deals and discounts exclusively to followers on social media.
Analyze the performance of your social media efforts to see what works and what doesn't, and adjust your strategy based on the results.