The canonical link element[2] is a vital tool used by webmasters to combat content duplication issues that can hinder search engine optimization[1] (SEO). Content duplication happens when the same content is available via multiple URLs, including different hosts or protocols, print versions of websites, and through GET-parameters. Introduced in 2009 by Google[5], Yahoo, and Microsoft[4], the canonical link element helps indicate the original source of the content to search engines. This tool aids in content indexing and ranking by search engines, ensuring the correct version of the content is credited. It can be implemented in the HTML[7] head section or sent via the HTTP header, depending on the type of document. Proper use of canonical links can significantly enhance a website[6]’s visibility and performance in search engine[3] rankings.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012.