Story (social media)

Share This
« Back to Glossary Index

A social media[1] story is a brief succession of digital content, often encompassing photos, videos, or other forms of media shared on platforms like Instagram[2], Snapchat[4], or Facebook[3]. These stories, which can include embellishments such as text, music, animations, or emojis, are typically viewed in a vertical format on mobile devices. They may convey a coherent narrative or simply consist of assorted fragments. Initially launched by Snapchat in 2013, the story feature quickly gained recognition worldwide and is now used by approximately 1.5 billion people daily. Despite their transient nature, stories have fundamentally transformed the way we communicate and share experiences online.

Terms definitions
1. social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.
2. Instagram ( Instagram ) Instagram is a social media platform, initially released in 2010 by founders Kevin Systrom and Mike Krieger. It started as a check-in application named Burbn but later pivoted to a photo-sharing app, leading to the name Instagram. The platform is widely recognized for its photo and video sharing capabilities, complemented by features like hashtags, stories, and direct messaging. It has undergone significant growth and evolution over the years, expanding to multiple operating systems and continuously adding new tools and features. These include IGTV, Reels, and live streaming enhancements, aiming to enhance user experience. Instagram also focuses on user safety, implementing child safety policies, and privacy measures. It has become a key player in digital marketing, with advertising initiatives and influencer engagement strategies.

At social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence.

« Back to Glossary Index
en_USEN
Scroll to Top