Statista

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Statista is a German-based online platform that specializes in the collection and visualization of data. Established in 2007, it has grown to provide more than 1 million statistics on over 80,000 topics, sourced from over 22,500 databases. These statistics cover approximately 170 industries and are accessed by over 31 million users every month, as of December 2022. The platform offers a wide range of services, primarily to business customers, academics, and researchers. These services include presenting statistics and survey results in charts and tables and providing detailed reports on various topics such as advertising[1], purchasing behavior, politics, and society. Statista is also planning to offer subscriptions to a database of companies. Since 2015, the platform has been owned by Ströer Media.

Terms definitions
1. advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.
Statista (Wikipedia)

Statista is a German online platform that specializes in data gathering and visualization. In addition to publicly available third-party data, Statista also provides exclusive data via the platform, which is collected through its team's surveys and analysis.

Statista
Company typeSubsidiary
IndustryDatabase
FoundedHamburg, Germany
(2007; 17 years ago (2007))
Headquarters
Hamburg
Key people
  • Friedrich Schwandt (CEO)
  • Hubert Jakob (COO)
Number of employees
1334 as of 2022
ParentStröer
Websitestatista.com

According to its own publications, Statista offers more than 1,000,000 statistics on over 80,000 topics from more than 22,500 sources in over 150 countries and is accessed 31 million times a month (as of December 2022). The company claims to cover around 170 industries with its content. In 2022, Statista reported more than 2 million registered users, with which the company generated around 140 million euros in revenue. Statista has been owned by Ströer Media since 2015, with an 81.3% stake.[citation needed]

The company provides statistics and survey results, which are presented in charts and tables. Its main target groups are business customers, lecturers, and researchers. The data provided by the company covers, among other things, advertisements, buying behavior, or specific industries. In addition, the company offers reports on advertising, purchasing behavior, politics and society, and data on individual sectors of the economy and countries.

In 2020, Statista announced plans to offer subscriptions to a database of companies, thus entering into competition with Bloomberg L.P. According to its own information, the portal's data partners include the Federal Statistical Office, the Allensbach Institute for Public Opinion Research, the OECD and the German Institute for Economic Research. Other partners include the Financial Times and Fortune.[citation needed]

In 2010, the initiative "Deutschland – Land der Ideen" ("Germany – Land of Ideas") selected Statista as one of the winners in the category "Landmarks in the Land of Ideas 2010" and awarded the "European Red Herring Prize".[non-primary source needed]

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