Snapchat is a multimedia messaging app renowned for its ephemeral content. First launched as Picaboo by Reggie Brown, Evan Spiegel, and Bobby Murphy in 2011, it was rebranded as Snapchat later that year. The app allows users to send short-lived pictures and videos, known as snaps, either privately or posted to a Story. Snapchat also offers a platform for brands to display ad-supported content via its Discover feature. Despite controversies such as a 2013 hack, Snapchat has grown significantly, boasting 293 million daily active users[1] as of July 2021. It’s particularly popular among younger generations. Snapchat’s innovation extends to creative tools and embeddable apps, and it has delved into original shows, partnering with various networks.
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.
 Logo used since August 2019 | |||||
| Original author(s) | |||||
|---|---|---|---|---|---|
| Developer(s) | Snap Inc. | ||||
| Initial release | September 2011 | ||||
| Stable release(s) [±] | |||||
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| Preview release(s) [±] | |||||
| Operating system | Android 5.0 or later iOS 12 or later | ||||
| Size | 64 MB (Android) 258 MB (iOS) | ||||
| Available in | 37 languages | ||||
List of languages English, Arabic, Bengali, Danish, Dutch, Filipino, Finnish, French, German, Greek, Gujarati, Hindi, Indonesian, Italian, Japanese, Kannada, Korean, Malay, Malayalam, Marathi, Norwegian, Polish, Portuguese, Punjabi, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Urdu, Vietnamese | |||||
| Type | |||||
| License | Proprietary software | ||||
| Website | www.snapchat.com | ||||
Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects. In July 2021, Snapchat had 293 million daily active users, a 23% growth over a year. On average more than four billion Snaps are sent each day. Snapchat is popular among the younger generations, particularly those below the age of 16, leading to many privacy concerns for parents.
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