Slogan | Solutional Webdesign Antwerpen

ALL 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A slogan is a short, memorable phrase used in advertising^[1] or to represent a product, service, or cause. Originating from the Scottish Gaelic and Irish term ‘slogorn,’ slogans have been around since the Middle Ages, serving as passwords for recognition. Over time, they have evolved to convey unified purpose and expressions of social unity. Slogans play a vital role in branding, where they work with the fire^[2]’s name and logo to shape brand image. Their likability can be influenced by clarity of message, creativity, and emphasis on benefits. Slogans are also instrumental in political and social contexts, being used during protests and political movements to communicate clear demands, and influencing public opinion. However, they can also be associated with dehumanizing groups. Despite their brevity, slogans have a profound cultural significance and impact.

Terms definitions

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ fire. A brand is a distinct identity that differentiates one product or service from others. Originating from a practice of marking livestock in ancient times, brands have evolved to convey information about origin, quality, and value. Today, a brand is more than just a name or logo-it encompasses various elements like design, slogan, core values, and personality traits that resonate with consumers. The concept of brand management has also emerged, focusing on building, maintaining, and aligning the organization with the brand. The effectiveness of a brand is often measured by its awareness and recognition among consumers. Brands communicate with their audience through various channels like advertising, promotions, direct marketing, and public relations, aiming to create emotional connections and loyalty. Ultimately, a successful brand can drive sales, enhance customer loyalty, and set a product apart in the marketplace.

Slogan (Wikipedia)

This usage section relies excessively on references to primary sources. Please improve this usage section by adding secondary or tertiary sources.
Find sources: "Slogan" - news - newspapers - books - scholar - JSTOR (December 2020) (Learn how and when to remove this template message)

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.

« Back to Glossary Index