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Public engagement refers to the process of involving the general public in decision-making and governance. Originating in the UK in the late 1990s, public engagement emerged as a reaction to power imbalances in decision-making processes, often dominated by influential groups. It is closely linked to the concept of participatory democracy, where ordinary citizens are empowered to partake in decisions that affect them. Public engagement can occur at various levels involving different information flows, from one-way communication to interactive involvement. Social media^[1] and community forums often serve as platforms for this process. The goal is to enhance transparency, trust, and accountability in governance, while promoting diverse perspectives and public understanding of complex issues. Challenges include finding a universally applicable engagement modality and promoting public deliberation. Despite these challenges, public engagement is vital for improving governance, fostering public trust, and enabling informed decision-making.

Terms definitions

1. ↑ Social media ( Social media ) Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

Public engagement (Wikipedia)

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Public engagement or public participation is a term that has recently been used to describe "the practice of involving members of the public in the agenda-setting, decision-making, and policy-forming activities of organizations/institutions responsible for policy development." It is focused on the participatory actions of the public to aid in policy making based in their values.

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