Privacy concerns with social networking services

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Social networking services are platforms that connect individuals through shared interests, backgrounds, real-life connections, or activities. These platforms, dating back to 1997, include sites such as Facebook[2], MySpace[3], and Friendster. However, with their rise in popularity, privacy[4] concerns have become increasingly apparent. Users are required to share personal information to utilize the service effectively, and this data can sometimes be shared beyond the intended audience. The level of privacy varies across different platforms, with some promoting anonymity while others encourage the use of real identities. These services have transformed how we communicate, but they also pose challenges, notably regarding personal privacy. Concerns include cyberstalking, location disclosure, social profiling[1], and the risk of data being used by third parties. Despite these issues, social networking services continue to be widely used globally.

Terms definitions
1. social profiling. Social profiling is a technique that involves the collection and analysis of personal information from online and offline sources, especially social media platforms. This process is used to build individual and group profiles based on user engagement, interests, locations, and social networks. Key methods for data analysis include machine learning, ontology, and fuzzy logic. This practice also raises issues of privacy and security, as it involves access to personal information. Marketers use social profiling for customer relationship management and to tailor their strategies. Social profiling also intersects with data mining and social information processing, which are essential in the digital landscape. However, users need to exercise caution with the information they share online to prevent potential privacy leaks.
2. Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major Internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in social media in the mid-2010s being Facebook, Instagram, Twitter and Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration, and the legality, awareness, and boundaries of subsequent privacy violations are critical concerns in advance of the technological age.

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. Privacy concerns with social networking services is a subset of data privacy, involving the right of mandating personal privacy concerning storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via the Internet. Social network security and privacy issues result from the large amounts of information these sites process each day. Features that invite users to participate in—messages, invitations, photos, open platform applications and other applications are often the venues for others to gain access to a user's private information. In addition, the technologies needed to deal with user's information may intrude their privacy.

The advent of the Web 2.0 has caused social profiling and is a growing concern for internet privacy. Web 2.0 is the system that facilitates participatory information sharing and collaboration on the Internet, in social networking media websites like Facebook and MySpace. These social networking sites have seen a boom in their popularity beginning in the late 2000s. Through these websites many people are giving their personal information out on the internet. These social networks keep track of all interactions used on their sites and save them for later use. Issues include cyberstalking, location disclosure, social profiling, third party personal information disclosure, and government use of social network websites in investigations without the safeguard of a search warrant.

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