Online identity management | Solutional Webdesign Antwerpen

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Online Identity^[1] Management (OIM) is a principle that emphasizes the enhancement of an individual’s reputation^[3] on the internet^[5]. It involves the use of pseudonyms to guard against identity theft, with a significant amount of fictitious accounts present on platforms such as Facebook^[4]. OIM extends to various digital areas, including news sites, blogs, and social media^[2] platforms. It necessitates active participation in online communities for its effectiveness. Its aim is to boost positive online references, construct a digital persona, address reputation problems, express views, and exploit networking possibilities. It’s crucial due to its role in protection against identity theft, shaping reputations, and influencing opportunities. However, it also presents challenges such as managing false accounts and handling privacy^[6] issues. Strategies to overcome these include monitoring online presence and using strong passwords. The impact of networking and professional services also play a role in OIM.

Terms definitions

1. ↑ Online identity ( Online Identity ) Online identity refers to the persona or personas that individuals create and portray in digital spaces. It's a complex construct that intertwines the fluid nature of personal identity in both online and offline environments. It can be visually represented through avatars and is often authenticated through methods like registration, IP address tracking, and tracking cookies. The management of an online identity is crucial, especially in professional settings and involves maintaining consistency across various platforms. Online identity takes on different roles in different contexts, such as blogging, online businesses, and virtual world communication. However, it also presents challenges and risks such as misrepresentation, legal and security issues, and potential misuse. Despite these challenges, the societal impacts and opportunities offered by online identity are immense, influencing culture, gender roles, and even market dynamics.

2. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

Glossary

Online identity management (Wikipedia)

Online identity management (OIM), also known as online image management, online personal branding, or personal reputation management (PRM), is a set of methods for generating a distinguished web presence of a person on the Internet. Online identity management also refers to identity exposure and identity disclosure, and has particularly developed in the management on online identity at social network services or online dating services.

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