Mobile local search | Solutional Webdesign Antwerpen

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Mobile local search, or MoLo, is a technology^[2] that enables users to search for local information through their mobile devices. It encompasses various access methods including GPS tracking, SS7 protocol, and screen or voice-based searches. The type of information accessible ranges from specific business details to products and event data within a localized area. The service providers include mobile carriers, directory enquiry providers, and Yellow Pages^[1] publishers. The business models for these services can be caller-pays, advertiser-pays, or a blend of the two. MoLo’s significance lies in its immediacy, local knowledge, and precision. However, its use raises privacy^[3] concerns related to GPS tracking and data mining of consumer^[4] behaviors. The growth and value of the MoLo industry vary, with expectations of exceeding US$1 billion by 2010. This technology is linked to other aspects such as dash-top mobile, mobile platforms, and social event recommendations.

Terms definitions

1. ↑ Yellow pages ( Yellow Pages ) The Yellow Pages refers to a directory of businesses, typically categorized by the type of product or service they provide. Originating in 1883, the term 'Yellow Pages' has become a globally recognized term, not specific to any country or region. Its name stemmed from an incident where a printer used yellow paper, instead of white. The first official directory was created by Reuben H. Donnelley in 1886. Traditionally published annually and distributed for free, the Yellow Pages has adapted over time, with a substantial online presence known as Internet Yellow Pages, or IYP. Despite this, the use of printed directories has declined due to the rise of internet search engines. The Yellow Pages are known for their 'Walking Fingers' logo, which is widely used but not trademarked.

2. ↑ technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

Glossary

Mobile local search (Wikipedia)

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Mobile local search is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices. Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information. Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher's past, current, and future location. These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.

Mobile local search is usually based on organized directories accessed through specialized search tools, rather than the web, although mobile local search often provides links to mobile (WAP) web sites. It is also an application of a location-based service.

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