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Media literacy is the ability to access, analyze, evaluate, and create media in all its forms. It involves understanding the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. Media literacy education, provided by organizations like UNESCO, UNITWIN Cooperation Programme, UNAOC, and GAPMIL, aims to equip individuals with tools and skills to critically analyze different types of media and messages. It has a profound impact on individuals, raising awareness about manipulation, propaganda, and bias in media, while empowering citizens to contribute to public discourse^[2] and make informed decisions. The field is constantly evolving, incorporating elements of social networks, big data^[3], and artificial intelligence^[1]. It is now a global movement with varying degrees of integration into the education systems of different regions.

Terms definitions

1. ↑ artificial intelligence.

1 Artificial Intelligence (AI) refers to the field of computer science that aims to create systems capable of performing tasks that would normally require human intelligence. These tasks include reasoning, learning, planning, perception, and language understanding. AI draws from different fields including psychology, linguistics, philosophy, and neuroscience. The field is prominent in developing machine learning models and natural language processing systems. It also plays a significant role in creating virtual assistants and affective computing systems. AI applications extend across various sectors including healthcare, industry, government, and education. Despite its benefits, AI also raises ethical and societal concerns, necessitating regulatory policies. AI continues to evolve with advanced techniques such as deep learning and generative AI, offering new possibilities in various industries.

2 Artificial Intelligence, commonly known as AI, is a field of computer science dedicated to creating intelligent machines that perform tasks typically requiring human intellect. These tasks include problem-solving, recognizing speech, understanding natural language, and making decisions. AI is categorized into two types: narrow AI, which is designed to perform a specific task, like voice recognition, and general AI, which can perform any intellectual tasks a human being can do. It's a continuously evolving technology that draws from various fields including computer science, mathematics, psychology, linguistics, and neuroscience. The core concepts of AI include reasoning, knowledge representation, planning, natural language processing, and perception. AI has wide-ranging applications across numerous sectors, from healthcare and gaming to military and creativity, and its ethical considerations and challenges are pivotal to its development and implementation.

2. ↑ discourse. Discourse, the primary subject of this text, is a term used in social sciences to describe formal discussions or debates on a specific topic. It encompasses the language expressions, conversations, and written texts that shape our understanding of societal structures. Discourse is deeply linked to power dynamics and plays a significant role in shaping reality. There are several theoretical frameworks that shed light on discourse, including modernism, structuralism, poststructuralism, and Foucault's discourse theory. Different types of discourse analysis, such as critical, conversation, and Foucauldian discourse analysis, help us understand communication patterns and societal structures. The study of discourse has wide applications across various fields including sociology, environmental policy, and cultural studies, and has profound implications on gendered discourses and societal norms. Renowned scholars like James P. Gee, Robert Stalnaker, and Peter Pagin have contributed significantly to discourse analysis. Discourse research is highly relevant in social sciences and informs our understanding of language, identity, and power structures.

Media literacy (Wikipedia)

Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. Media literacy is not restricted to one medium and is understood as a set of competencies that are essential for work, life, and citizenship.

Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. Media literacy education is part of the curriculum in the United States and some European Union countries, and an interdisciplinary global community of media scholars and educators engages in knowledge and scholarly and professional journals and national membership associations.

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