The main entity in this text is the advertising industry[1]. The advertising[2] industry is a global business sector dedicated to creating, planning, and handling advertisements for its clients. It includes numerous trade associations like the Advertising Association in the UK, the American Advertising Federation in the US, and the Association of National Advertisers. These bodies represent various advertising and marketing agencies, offering support and guidance. The industry also uses programs such as AdChoices, Google[4] Ads, and Microsoft[3] Advertising to help businesses reach their target audiences. Additionally, it covers various industries including agriculture, natural sector, and biotic. There are references available, such as Advertising-Vault.com and MAGNA ADVERTISING FORECASTS, for anyone interested to learn more about the advertising industry.
The advertising industry is the global industry or public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.
In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014. In 2016, global advertising sales reached $493 billion. For 2017 it was estimated that digital ad sales were first to surpass the TV market.