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Business Marketing^[1] is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consumer^[3] markets highlights the fact that business markets often have a derived demand^[4] from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of technology^[2]. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.

Terms definitions

1. ↑ Business marketing ( Business Marketing )

1 Business marketing is a practice that traces its roots to ancient times, with its significance becoming more pronounced in the mid-19th century. This field, which has been extensively studied in academia since the late 20th century, forms the foundation for the careers of most marketing majors. Business marketing is characterized by its focus on efficiency, both internally (cost-effective production) and externally (effective marketing for maximum profits). It is integral to the B2B market, and its dynamics have profound effects on both internal and external markets within businesses. The interplay between business and consumer markets is significant, with the two influencing each other's demands and contributing to economic growth. Compared to consumer marketing, business marketing involves shorter distribution channels, more personalized buyer-seller negotiations, and a smaller advertising budget. However, both share common goals of profitability, product-market alignment, and effective communication. The strategies in business marketing are tailored to specialized, industry-specific target markets and consider influencers beyond decision-makers. Despite its acceptance of premium pricing and large transaction volume market, the growth of business marketing is primarily attributed to technological, entrepreneurial, and marketing revolutions, in addition to the transformative impact of the internet.

2 Business Marketing is a discipline that focuses on strategies, techniques, and management processes utilized by organizations to promote and sell their products or services to other businesses. It originated in the mid-19th century, with research intensification in the last 25 years. It is a common field of study in universities, with many marketing majors launching their careers in this sector. Efficiency is a significant aspect of business marketing, with internal efficiency relating to cost-effective product preparation and external efficiency concerning effective marketing and profit maximization. Its interrelation with consumer markets highlights the fact that business markets often have a derived demand from consumer markets. Business marketing differs from consumer marketing in several ways, including shorter distribution channels and a more personal negotiation process. The strategies in this field are dynamic, emphasizing the need for good business intelligence, extensive research, and the use of technology. The impact of business marketing is substantial, with billions of dollars spent annually in the US alone.

2. ↑ technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

4. ↑ demand.

1 "Demand" is a foundational concept in the field of economics that refers to the quantity of a specific good or service that consumers are willing and able to purchase at different price points within a given period. It is largely influenced by the price of the commodity, the cost of related goods, personal disposable income, individual tastes and preferences, and consumer expectations about future prices and availability. The relationship between demand and its influencing factors is visually represented by a demand curve on a graph. The concept also extends to different types of goods demand, including negative demand and latent demand, and how these can be managed strategically. The elasticity of demand, another crucial aspect, measures the sensitivity of demand to price changes. Lastly, the market structure can notably impact the demand faced by individual firms.

2 "Demand" is an economic term that refers to the amount of a product or service that consumers are willing and able to buy at a certain price. This concept is influenced by various factors such as the price of the commodity, the price of related goods, personal disposable income, tastes and preferences, and consumer expectations about future prices or income. Demand is often represented graphically through a demand curve which shows the relationship between price and quantity. The concept of price elasticity of demand measures the sensitivity of the quantity demanded to price changes. Market structures and types of goods also influence the shape of the demand curve and the nature of demand. Additionally, demand management strategies are used to control economic demand to avoid recession. Understanding demand is crucial for both businesses and policy makers as it plays a vital role in economic forecasting, pricing decisions, and planning production.

3 "Demand" is a foundational concept in the field of economics that refers to the quantity of a specific good or service that consumers are willing and able to purchase at different price points within a given period. It is largely influenced by the price of the commodity, the cost of related goods, personal disposable income, individual tastes and preferences, and consumer expectations about future prices and availability. The relationship between demand and its influencing factors is visually represented by a demand curve on a graph. The concept also extends to different types of goods demand, including negative demand and latent demand, and how these can be managed strategically. The elasticity of demand, another crucial aspect, measures the sensitivity of demand to price changes. Lastly, the market structure can notably impact the demand faced by individual firms.

Business marketing (Wikipedia)

This article needs attention from an expert in Business. The specific problem is: The article is confusing and appears to contradict itself. See the talk page for details. WikiProject Business may be able to help recruit an expert. (September 2013)

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.

Marketing can be broken down into many sections such as business-to-business marketing, business-to-consumer marketing, as well as business-to-developer marketing. However, business marketing is typically associated with business-to-business marketing.

Alternative Meanings:

Business marketing
Business marketing is a practice that traces its roots to ancient times, with its significance becoming more pronounced in the mid-19th century. This field, which has been extensively studied in academia since the late 20th century, forms the foundation for the careers of most marketing majors. Business marketing is characterized by its focus on efficiency, both internally (cost-effective production) and externally (effective marketing for maximum profits). It is integral to the B2B market, and its dynamics have profound effects on both internal and external markets within businesses. The interplay between business and consumer markets is significant, with the two influencing each other's demands and contributing to economic growth. Compared to consumer marketing, business marketing involves shorter distribution channels, more personalized buyer-seller negotiations, and a smaller advertising budget. However, both share common goals of profitability, product-market alignment, and effective communication. The strategies in business marketing are tailored to specialized, industry-specific target markets and consider influencers beyond decision-makers. Despite its acceptance of premium pricing and large transaction volume market, the growth of business marketing is primarily attributed to technological, entrepreneurial, and marketing revolutions, in addition to the transformative impact of the internet.

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